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Steve Pierce

(256) 764-2285
3001 Cloverdale Road
P O Box 2849
Florence, AL 35630-7905

Welcome, Everyone!

My highest goal each day is to assist you in any insurance need you may have and always maintain your trust that I do everything possible to put you in a better place. I have built a team that you can learn more about below that are licensed, trained and share the same desire to make insurance planning a smooth process for you.

Being a Florence native, I graduated from Bradshaw High School and continued my education at the University of North Alabama where I received my B.S. in Accounting. In June of 1973, I married Shelia and started a family. We have two children: Chuck (married to Tisha) and Abby (married to Joe). We are blessed with seven amazing grandchildren: Piper, Barnes, Mack, Chip, Penn, Paxton & Oneal.

In October 1976, I started my agency with State Farm with the objective to help people pursue their dreams and feel good about planning their future.

I also have participated in many boards and committees throughout the years:

University of North Alabama Board of Trustees

Chairman-Lauderdale County 911

Former President of Florence Jaycees

Shoals Chamber of Commerce

Ambassador Travel Qualifier

Former President of Florence City Council  

I love where I live and the people in my community, as well as surrounding communities. It is a passion of mine to consistently support the University of North Alabama along with all of our local High Schools. Even so, we want to provide our genuine service as far as we can. I am a licensed agent not only in the state of Alabama, but Tennessee, Georgia & Mississippi as well.    

Insurance Products Offered

Auto, Homeowners, Condo, Renters, Personal Articles, Business, Life, Health, Pet

Other Products Offered

Banking, Mutual Funds, Annuities

FINRA’s BrokerCheck
8:30am - 5pm
After Hours by Appointment
Call us 24 hours a day!
3001 Cloverdale Road
P O Box 2849
Florence, AL 35630-7905
Map & Directions

Everyone is busy. In a world that is always shifting and unpredictable, it is our intention to ease the stress that can come with insurance by putting a premium value on personalized service.

We believe people prefer to have someone they know to help guide them through both good and bad times. We promise to listen, advise and work with you using not only our knowledge, but also our consideration and understanding to each individual circumstance and need.

We want to help you pursue your dreams and feel good about planning your future. We are dedicated to serve you as well as possible by regularly continuing our education on updated facts and data generated from Alabama, Tennessee & Georgia departments of insurance.

We also make it a priority to take the time to discuss the importance of Life Insurance by giving you options on protecting those you value most.

Our agency offers so many different types of policies that are essential to you and your family:






Other/Extra Liability